![]() While Archetypes initially topped the charts, by November it had fallen to number 22. Yet the expansion has been plagued by difficulties. In 2021, Spotify’s ambitions were cemented in the form of Pod City, a dedicated campus in the heart of Los Angeles replete with studios, a stage and a piano once used by singer-songwriter Norah Jones. ![]() The company, flush with success after salvaging the music industry from the depths of piracy, then spent hundreds of millions on exclusive deals with celebrities, most notably outspoken US commentator Joe Rogan. Spotify’s push into podcasting took off in earnest in 2019, when the Swedish streaming platform spent more than $400m on the Gimlet and Parcast studios, as well as distribution software maker Anchor. ![]() “It hasn’t had a meaningful impact – in fact, it’s had a highly detrimental impact on their bottom line.” “Spotify just hasn’t succeeded in leveraging the consumption of podcasts,” says Alice Enders at Enders Analysis. That has not been the case and the streaming giant is now scrambling to cut its losses. The company spent huge sums on talent such as the Sussexes and Joe Rogan in the hopes that ad dollars would follow. The move is an embarrassing setback for the Duchess, who will reportedly not receive a full payout from the $20m deal.īut it is also the latest sign that Spotify’s big bet on podcasting has gone sour. The company has confirmed that Meghan’s Archetypes podcast, which featured high-profile guests including tennis star Serena Williams and singer Mariah Carey, will not be renewed for a second series. ![]() Two-and-a-half years later, however, Spotify has been dragged rapidly back to reality. “They are embracing the extraordinary capacity of podcasts on Spotify,” one executive said of the royal pair in an effusive press release. Compare Standard and Premium Digital here.Īny changes made can be done at any time and will become effective at the end of the trial period, allowing you to retain full access for 4 weeks, even if you downgrade or cancel.When Spotify struck a podcasting deal with the Duke and Duchess of Sussex in late 2020, the streaming giant’s unabashed pursuit of celebrity appeared to have reached its apogee. You may also opt to downgrade to Standard Digital, a robust journalistic offering that fulfils many user’s needs. If you’d like to retain your premium access and save 20%, you can opt to pay annually at the end of the trial. If you do nothing, you will be auto-enrolled in our premium digital monthly subscription plan and retain complete access for $69 per month.įor cost savings, you can change your plan at any time online in the “Settings & Account” section. For a full comparison of Standard and Premium Digital, click here.Ĭhange the plan you will roll onto at any time during your trial by visiting the “Settings & Account” section. Premium Digital includes access to our premier business column, Lex, as well as 15 curated newsletters covering key business themes with original, in-depth reporting. ![]() Standard Digital includes access to a wealth of global news, analysis and expert opinion. During your trial you will have complete digital access to FT.com with everything in both of our Standard Digital and Premium Digital packages. ![]()
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